I partnered with an agricultural technology company to design a digital platform that supports sustainable farming practices. The system was built to help farmers track their crops and provide companies with assurance that their farms are managed sustainably.

The platform enabled users to:

• Monitor and follow up on their crops, ensuring sustainable practices are maintained.

• Access company programs and resources for sustainable agriculture.

• Use insurance options to protect against natural disasters.

• View real-time satellite images of their fields.

• Track and choose natural fertilizers and herbicides.

• Receive support and guidance from the platform when needed.

• Visualize sustainability performance through easy-to-understand charts.

​

The goal was to provide farmers with a clear and efficient way to manage their crops, achieve certifications, and build trust with large companies looking for sustainable suppliers.

• Used Design Thinking methodology to create this design.​

We conducted focus groups and one-on-one interviews to gain a deeper understanding of user needs, pain points, and expectations.

​​

• Who are they? Farmers and agricultural workers who manage crops and want to ensure their practices are sustainable and certified. From USA, UK, France and Spain

• What do they need? A reliable system to track the sustainability of their crops

• What do they expect? A clear, intuitive way to follow up on their farms, visualize sustainability performance, and maintain trust with large companies seeking certified, sustainable suppliers.

• What are their pain points? Difficulty proving sustainable practices to companies. Lack of centralized tools for monitoring crops, accessing support, or visualizing sustainability. Limited guidance on best practices and certifications.

These insights allowed us to make informed design decisions and create solutions that truly addressed their challenges, helping farmers manage their crops more efficiently, achieve certifications, and build trust with large buyers.

Map Needs

Based on insights from user interviews, I organized farmers’ needs in a FigJam board, grouping them into categories. I then evaluated which needs were feasible by creating an effort-impact matrix and reviewed it with the PM and relevant stakeholders to ensure that the proposed solutions could be effectively implemented.

Given the complexity of managing sustainable farming practices, I mapped the existing workflows to understand how farmers track their crops, access support programs, and manage sustainability certifications. Based on this analysis and insights from interviews, I proposed several workflow options.

In collaboration with developers, stakeholders, and product manager, we reviewed these proposals and defined the final way to go, ensuring the flow was clear, efficient, and aligned with both farmers’ needs and business goals.

As a farmer, I want to:

• track the growth and health of my crops so that I can maintain sustainable practices and improve yields.

• contact support through the app so that I can resolve questions or problems without delays.

• access company programs and resources for sustainable agriculture so that I can implement best practices effectively.

• manage insurance options for natural disasters so that I can protect my crops and investments.

• generate reports proving my sustainable practices so that large companies can trust and hire me.

To design a user-centered platform that helps farmers manage and track their crops while ensuring sustainable practices.

The system aims to provide clear visibility into crop health, sustainability performance, certifications, and risk management, while enabling access to support programs, insurance options, real-time satellite images, and guidance on natural fertilizers and herbicides. The goal is to simplify complex workflows, improve efficiency, and build trust between farmers and large companies seeking certified sustainable suppliers.